B2B marketing in 2025 will focus on AI-driven personalization, data-driven decision-making, and immersive digital experiences. Businesses will prioritize relationship-building through account-based marketing (ABM) and seamless omnichannel strategies. Forrester has published a new guide ‘Predictions 2025: B2B Marketing & Sales’. The Forrester team says, “Discover why successful B2B leaders will thrive by optimizing their infrastructure and data practices. Learn how they’ll renew their focus on customers and fundamentals, bolster their revenue processes, and adapt to a new... [...]

January 31st, 2025
in B2B Marketing Trends
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