Guide To B2B Newsletter Marketing

B2B newsletter marketing fosters relationships by delivering targeted, valuable content to business clients. It enhances brand loyalty, drives engagement, and supports lead nurturing. HubSpot contributor Laura M. Browning has published an article explaining B2B newsletter marketing. She says, “Newsletters, like content marketing, “focus on providing value within the email itself. The subscriber doesn’t need to click out to get the value of whatever the newsletter is promising.” This may sound counterintuitive, but a regular newsletter cadence establishes your brand as an authority in... [...]