A Step-by-Step Strategy for B2B Pillar Pages [Video]

MOZ has published a new Whiteboard Friday video ‘A Step-by-Step Strategy for B2B Pillar Pages’ featuring Carly Schoonhoven. The MOZ team says, “B2B companies are really focused on the middle of the sales funnel. They’ve got great e-books, lots of good data published, but they tend to neglect the top-of-the-funnel content. That type of content is actually crucial to B2B success, as it allows your potential customers to learn more about your brand. A great way for B2B companies to fill this gap is by creating pillar pages. To help get you started, in today’s Whiteboard... [...]