A Complete Guide To Mastering B2B Programmatic Advertising [Guide]

Search Engine Journal has published ‘A Complete Guide To Mastering B2B Programmatic Advertising’. Alex Macura says, “Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like today? Programmatic marketing is now a fundamental component of most omnichannel marketing strategies. It describes the complex process of using data and machine learning to unleash the power of hyper-segmentation of customers based on their online behavior. With... [...]