MarketingProfs has published a new video ‘The Power and Importance of a B2B Referral Generation Program’ featuring John Jantsch. The MarketingProfs team says, “Many companies perceive referrals to be out of their control—as something that just happens whenever they get lucky, like finding money on the ground. “A lot of times people go, ‘I don’t know, people just come to us occasionally,'” he says on today’s Marketing Smarts Live Show. “But what are the goals for this? Just like any channel, what does success look like, are we measuring it? “If... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power and Importance of a B2B Referral Generation Program’ featuring John Jantsch. George B. Thomas says, “Author and marketing guru John Jantsch, our latest podcast guest, is flabbergasted that more companies don’t instead use referrals as an active revenue channel. “A lot of times people go, ‘I don’t know, people just come to us occasionally,'” he says on Marketing Smarts Episode 539. “But what are the goals for this? Just like any channel, what does success look... [...]