B2B Revenue Marketing and Closing the Credibility Gap [Podcast]

MarketingProfs has published a new episode of the ‘Marketing Smarts’ podcast ‘B2B Revenue Marketing and Closing the Credibility Gap’ featuring Jim McHugh. George B. Thomas says, “Moving to a revenue-based model means better communication and alignment. It means questioning the way we traditionally think about marketing success. “Have the confidence and the fortitude to challenge the old perceptions….by doing so, we’ll remove this folklore of ‘marketing only focuses on things that aren’t directly connected to business,’ and we can... [...]