B2B social media marketing focuses on building professional relationships, showcasing expertise, and generating leads through platforms like LinkedIn and Twitter. It emphasizes value-driven content to foster trust and drive business growth. Convince & Convert contributor Hannah Tooker has published an article featuring B2B social media marketing trends for 2025. She says, “B2B brands are moving away from overly corporate messaging and adopting a more human, approachable tone. This shift mirrors strategies typically seen in B2C marketing, where relatability and storytelling are crucial.... [...]