The latest article on ‘Business 2 Community’ is titled “Content Marketing is NOT Link Building”. Andrew Dennis says, “There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. I’m not saying content marketing can’t be effective, I’m simply saying content marketing isn’t link building.... [...]

The latest article on ‘Business 2 Community’ is titled “How Businesses Can Optimize Their Social Media Profiles”. Tom Treanor says, “Social media power influencer and a columnist at Huffington Post, Sean Gardner, states, “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you but inform your thinking about ways to WOW your online presence.” That statement perhaps sums up the importance of social media profiles for any business organization. If it is a question of... [...]

The latest article on ‘Business 2 Community’ is titled “9 Ways to Generate Content Ideas”. Tara Alemany says, “One of the most common questions I’m asked by someone new to blogging is: But what will I write about? The short answer is that you should write about the things you know about and have experience with. Yet, even that answer can leave you scratching your head trying to come up with content ideas. So, here are just 9 of the ways that I jump-start my writing process. There are plenty more where these came from… 1. Responses to Daily Reading I don’t know about... [...]

The latest article on ‘Business 2 Community’ is titled “16 Facts About Video Marketing That Will Keep You Up At Night”. Aaron Agius says, “Of all the things I have to worry about on a daily basis, video marketing has really grabbed my attention, and I hope it’s starting to grab yours. Video marketing is climbing in popularity because companies are realising how useful it can be to communicate with customers in new, more personal ways. If you haven’t been thinking about using video to market your brand, now is the time. To get the ideas flowing, here are 16 facts about... [...]

The latest article on ‘Business 2 Community’ is titled “5 Tips to Market Your Event Using Social Media”. Olivia Cole says, “Last week we joined Chicago women-centric tech organization Ms. Tech for a session led by Kelly Janowski of David James Group on the mysteries of social media and how businesses can be using it more efficiently to market their events. We came away with some solid takeaways that you can hopefully use to better handle your next event. Not Every Event Is ‘Real’ It sounds strange, but it’s true: not every event that you run social media campaigns... [...]

The latest article on ‘Business 2 Community’ is titled “Stop Using Social Media To Drive Sales”. Gerry Moran says, “You can lead a customer to your brand with social media, but you can’t make them buy from you using social media. This is my B2B marketing advice. In other words, social media does not fit neatly into a B2B marketing strategy and last-touch attribution. So, don’t think you can tweet and directly cause a million dollar sale. However, you can get on the customer’s radar and start to build a relationship with relevant content and messaging“. Stop Using... [...]

The latest article on ‘Business 2 Community’ is titled “PR is 80% More Effective Than Content Marketing”. Sarah Skerik says, “According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to the outsize influence earned media wields over the public. According to the study, earned media – defined as content created by credible third party experts – consistently provided more benefit to brands than did user generated or branded content. Credibility is the key The stat is interesting... [...]

The latest article on ‘Business 2 Community’ is titled “7 Tips To Great Social Media Marketing Content Strategy”. Angela Hausman says, “Social media marketing content success isn’t easy and it takes consistency. Here are 7 tips to get you started on your way to a great social media marketing content strategy. Tune in tomorrow as I share some of my favorite tools for implementing this strategy. 1. Create great content From your customer’s perspective, not yours. I always say the trick to excelling at social media marketing is to align your customers goals with your own.... [...]

The latest article on ‘Business 2 Community’ is titled “8 Ways To Get More Pinterest Followers”. Pam Dyer says, “Pinterest is a huge driver of e-commerce. Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers“. 8... [...]

The latest article on ‘Business 2 Community’ is titled “13 Useful Tips for Integrating Email Marketing and Social Media”. Genia Stevens says, “Besides the obvious stuff, like adding social media icons in the header and footer of your email template, testing subject lines and tracking your success, there’s a lot more that digital marketers can do to increase their email marketing campaign’s likelihood of success. Before you craft your next email marketing piece, take some time to re-evaluate your email marketing strategy.  Do you even have a strategy?  Is it written down?... [...]