The latest article on ‘Business 2 Community’ is titled “9 Engaging Marketing App Ideas”. Paige Newberry says, “You’ve made your landing page responsive. You’ve added Youtility to your digital experience. Now make your content work for you. Over the past week, we’ve given you MINI’s best use of configurators and voting, examples of some of the most creative and robust uses of all types of marketing apps, and how you could take those examples and use them to improve your brand’s digital experience. We’ve talked about how Youtility can give your brand the advantage... [...]

The latest article on ‘Business 2 Community’ is titled “It’s Not Your Social Media Strategy That Sucks, It’s Your Business Strategy”. Ben Haymen says, “Social media is free, sure. But it is not a channel to shout your messages and get people to buy your products. The ‘spray and pray’ method does not work here. Social media is social by nature. It is about developing relationships and rapport with customers and potential customers. By doing this the sale will come eventually. And that sale will also come with brand loyalty and support for life. One of the many reasons... [...]

The latest article on ‘Business 2 Community’ is titled “15+ Ways to Lose Your Twitter Followers”. Mitt Ray says, “Would you like to keep your Twitter followers? Having more Twitter followers isn’t just about gaining them, but it’s also about keeping the current ones. When you take steps to keep your current ones happy, it will also help you get more engagement through retweets, favourites and responses. Here is a great infographic from DK New Media on reasons why people unfollow on Twitter. It contains a lot of statistics on why people would unfollow someone on Twitter. Check... [...]

The latest article on ‘Business 2 Community’ is titled “3 Ways Being Authentic Will Make Your Small Business Successful”. Thomas Antonopoulos says, “Authenticity has a much larger role in a businesses success than most people think. Being authentic is being true to yourself and your business’ core values. In this age of digital media, consumers are in control of which brands they will promote, and which will be discarded. Winning customers today is directly related to being personable, relatable, and authentic. Here are 3 reasons why being authentic will make your small... [...]

The latest article on ‘Business 2 Community’ is titled “4 Steps to Launching Your First Affiliate Marketing Program”. Todd Crawford says, “Now that you’ve decided to launch your first affiliate marketing campaign, you’re probably trying to decide where to start. While it might seem like a daunting task, there are several basic components you’ll need to consider as you get your program started. The Promotion Before you start looking for places to promote your product or service, think about what exactly it is you want to promote and how you want to promote it. Will you... [...]

The latest article on ‘Business 2 Community’ is titled “Can Your Marketing Plan Keep Up with Evolving Social Media?”. Bird Pilatsky says, “Facebook turned ten years old, but this forerunner in social networking isn’t showing its age. Instead, the site has celebrated with a new feature – “look back” videos that offer a glimpse into an individual’s past on the site. This “look back” is just another way that Facebook is looking forward and taking other social media platforms with it“. Can Your Marketing Plan Keep Up with Evolving Social Media? Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “Who Is Winning At The Game Of Marketing? Email vs Social Media Stats”. Gabriel Nechita says, “People are been arguing/debating over the value of these 2 for some time now. Because of this constant debate, we decided to put some perspective into the argument. Let the numbers decide. If you are a smart marketer, you will follow the data. You can still try out new stuff before you have the data, it’s OK to experiment, but it’s even better to make sure you have overview over some of the most popular marketing channels... [...]

The latest article on ‘Business 2 Community’ is titled “Can Your Marketing Plan Keep Up with Evolving Social Media?”. Bird Pilatsky says, “Facebook turned ten years old, but this forerunner in social networking isn’t showing its age. Instead, the site has celebrated with a new feature – “look back” videos that offer a glimpse into an individual’s past on the site. This “look back” is just another way that Facebook is looking forward and taking other social media platforms with it“. Can Your Marketing Plan Keep Up with Evolving Social Media? Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “Did You Think Facebook Hashtags Did Not Matter? Think Again”. Erin Ryan says, “Many businesses may not see the value in Facebook hashtags, even though there was an outcry for them from general users. Some think that they aren’t useful or may even hurt their posts on their Facebook Pages. The truth is, there is a right and wrong way to create hashtags and depending on how you use them they can either be helpful or hurtful. The wrong way to use a Facebook hashtag is by making up a word. This will definitely be useless... [...]

The latest article on ‘Business 2 Community’ is titled “How To Create A Social Media Posting Schedule”. Ryan Pinkham says, “You know that sticking to a schedule is important for your business. It helps you get things done, and keeps everything running smoothly. The same is true when it comes to your social media marketing. Understand which networks are right for your business before creating a posting schedule. Most businesses use Facebook first. But you may also want to get setup on Twitter, LinkedIn, Pinterest, or Google+ — depending on the audience you’re trying to... [...]