The latest article on ‘Business 2 Community’ is titled “Content Marketing Forecast for 2014 [Infographic]”. Tim Scott says, “What is the first thing consumers do when they come across an advertisement or if they come to know about a particular product through a friend? Yes, they look for more information online. To get the best information they read about the product on a company’s website, watch videos related to that product, read reviews of others and finally they arrive at a purchase decision. In this whole process, consumers go through content like blogs, articles,... [...]

The latest article on ‘Business 2 Community’ is titled “Getting Financial Services Content Seen on Facebook May Require Paid Promotion”. Carolee Bennett Sherwood says, “According to “Free Ride on Facebook Ends for Financial Marketers,” a recent post at The Financial Brand, “If you want your content to be seen on Facebook, you’re going to have to pay.” Ultimately, there’s something to that. Unless a brand’s posts manage to go viral, a very small percentage of the brand’s fans will see the content. In fact, it may be as low as five percent, as The Financial... [...]

The latest article on ‘Business 2 Community’ is titled “How Your Reputation Could Help or Hurt Your Small Business”. Jean Dion says, “If you’re following guidelines put out by the U.S. Small Business Administration, you’re spending about 7 percent to 8 percent of your annual revenue on expenses associated with marketing your small business. That’s a huge chunk of change, but your spending might not be complete. In fact, if you’re not allocating any time or resources to defending and promoting your own reputation, the entire success of your company could hang in the... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Vs. SEO – What’s More Important For Small Businesses”. Harry Trott says, “I was recently talking to one of my small business clients on their internet marketing strategy. The client owns a home renovation company near London and they wanted to build a massive Facebook page that they could use to reach out to all people in the city. According to my client, “I should have such a huge following that anyone in London who needs to renovate their house will think of me”. The buzz around social media has... [...]

The latest article on ‘Business 2 Community’ is titled “Content Marketing: Training for the Content Olympics”. Meg Sutton says, “As Olympic teams from around the world are hitting the slopes (and ice and luge!) this week, us content marketers are training in our everlasting pursuit of the perfect content strategy. In our recent study, we found that many marketers ranked promoting their existing content as a low priority, while in reality, promoting existing content is what will help content marketers win the gold, as well as the hearts of prospects. Just like Olympians must... [...]

The latest article on ‘Business 2 Community’ is titled “6 Signs It’s Time to Redesign Your Website”. Spencer Frandsen says, “Your website is the focal point of your online presence, so you want to make sure everything is looking tidy, eye-catching and modern. Think of it like preparing yourself for a first date! Perhaps you have been contemplating freshening up your website and giving it a virtual makeover (after all, why would you be looking at this article?). If so, then look at the below signs that suggest a redesign is needed: Your Website is Stuck in the 90’s Well... [...]

The latest article on ‘Business 2 Community’ is titled “10 Ways To Grow Your Business With Google+”. Ron Johnson says, “Google Plus is a social media site that lets users share photos, listen to music together, play games and meet up in chat. But it’s also becoming a useful tool for business owners to establish a presence with an ever-growing crowd of active social networking users. Google+ is now one of the best ways to connect and engage with customers, promote products and services and even hold business meetings. Google+ seems to be rolling out new features every week.... [...]

The latest article on ‘Business 2 Community’ is titled “The No-No’s Of Search Engine Marketing”. Spencer Frandsen says, “Search engine marketing is essentially paying to generate web traffic to your site. The goal is to purchase ad space throughout the Internet, which in turn leads people to click on the ads and then visit your site. The most common mechanism for doing so is through Google AdWords, although there are other options on search engines like Yahoo! and Bing. It’s also referred to as pay-per-click advertising, and in the past, SEM was a blanket term for both... [...]

The latest article on ‘Business 2 Community’ is titled “6 Social Media Marketing Myths To Avoid”. Monique Torres says, “Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. By recognizing the following six myths, you’ll be better able to improve your social media marketing efforts while avoiding ineffective... [...]

The latest article on ‘Business 2 Community’ is titled “Landing Page Optimization Using Google Analytics”. Joydeep Bhattacharya says, “The page on which a visitor lands on your website is known as the landing page. Wouldn’t you love to have an optimized, user friendly and a revenue generating landing page? I am sure you will! But, the sorry part is that, most of the webmasters spend their time making their home page look elegant instead of the landing page! One of the most critical aspects of making your website convert well is to make the landing pages optimized. So,... [...]