Orbit Media founder Andy Crestodina has published an article featuring a 13-point checklist for the perfect B2B website service page. He says, “The B2B marketing website is critical in driving demand through clarity and trust, through content and design. We invite you to review the service pages on your website against this checklist. Are there missed opportunities?  Is anything unclear?  Could changes to the content and design make it a better page? 1. Short and descriptive headline Those few words at the top of the page should pass the “backyard BBQ test.” Imagine you meet someone... [...]

A B2B Website Service Page is a dedicated section on a business-to-business (B2B) website that outlines the offerings and solutions provided by the company. It serves as a comprehensive guide for potential clients, detailing how the company can address their specific needs and challenges through its products or services. Orbit Media Studios’ Andy Crestodina has shared a 13-point checklist for building b2b website service pages. He says, “We hope this guide will help you improve those pages or planning for a redesign. We’ll start with a visual of a B2B website service page that includes... [...]