Google frequently changes how they rank sites in the search results. When they do, a lot of sites are hurt. You can avoid this pain by doing SEO using principles of Backlink Diversity Recently, Google shocked webmasters around the world by downgrading the status of Exact match Domains (EMDs). No longer does matching a keyword phrase in your domain name assure you a top placement. So now what? Matt Hepburn has researched the impact of this change, and he has placed his findings in Backlink Diversity. Now, you need backlink resources that: • Google Still Counts • That Are Indexed In Google •... [...]

By now you have probably heard that a few months ago, Google made its third major change to its search results ranking algorithm in about a year. This one affects “exact match domain” (EMD) names. A marketer wants to rank well for a particular term (for example, “hybrid underwater parasailing”) so he or she buys domain name HybridUnderwaterParasailing.com, an exact match for the term. Google used to give that domain name high weight in its algorithm, but after determining that these domains were often of little value, changed the algorithm to look at other factors for value. Your... [...]

By now you have probably heard that a few months ago, Google made its third major change to its search results ranking algorithm in about a year. This one affects “exact match domain” (EMD) names. A marketer wants to rank well for a particular term (for example, “hybrid underwater parasailing”) so he or she buys domain name HybridUnderwaterParasailing.com, an exact match for the term. Google used to give that domain name high weight in its algorithm, but after determining that these domains were often of little value, changed the algorithm to look at other factors for value. Your... [...]