Many misguided marketers think that the number of backlinks to their site is what determines its ranking in the search engine results. But search engines are smarter than that. They weigh backlinks; they don’t just count them. So: • Backlinks from related sites count for more than backlinks from random sites. • Backlinks from high-ranking sites count for more than backlinks from low-ranking sites. • Backlinks with the same anchor text count for less (not more) than backlinks with a variety of anchor text. There are other factors, too, but these examples should make it clear... [...]

Google drives a lot of traffic to a lot of websites. How about yours? If your site is ranked near the top for major keywords, you can’t help but get traffic. But getting to the top requires working smarter. Matt Callen’s new Traffic Recon makes it easier to because it shows you what Google is thinking in is ranking. Traffic Recon is detailed video training that reveals Callen’s proven SEO link building methods. The training makes sense to non-experts and can be applied to your own sites right away. Many marketers make a lot of mistakes in backlinking, from choosing the keywords... [...]

Joe Finn has a lot of experience finding universities that will allow a member of the public to create content on their websites. Several times over the last couple of years, he has sold lists of these universities on the Warrior Forum. Now, in partnership with Ian Ainslie, he is showing you how to find your own EDU backlink opportunities, so you don’t have to depend on him and you don’t get the same sites everyone else gets. Their EDU Dynamite shows you how to find EDU sites with either wikis, forums or blogs you can contribute to. Depending on the type of resource the university... [...]

In SEO Course Collection, Gabriel Machuret says he has included “everything you need to reach #1 on Google.” Machuret says that even after Panda and Penguin, SEO is within the capabilities of the average website owner. You don’t have to pay a specialist hundreds or thousands of dollars to optimize your site. At the heart of what Machuret lays out is a set of principles about good backlinks to your site: What they are, how to get them and how to make sure they are effective. Get backlinking right, and you are a long way toward a high position in the search results. And there are... [...]