It’s a little known fact that publishers make more money than their authors. Ben Shaffer discovered this fact and it changed his outlook on Kindle. He had been writing books, laboriously, one-by-one. And they had earned him a little money. But he realized that the growth of his business was limited by how quickly he could churn out book after book. He realized that if he had several authors creating books for him to publish, he could multiply his earnings and do it quickly. So he started outsourcing his books, and it made all the difference. For $120 in author payments, he had a book on the... [...]

It’s a little known fact that publishers make more money than their authors. Ben Shaffer discovered this fact and it changed his outlook on Kindle. He had been writing books, laboriously, one-by-one. And they had earned him a little money. But he realized that the growth of his business was limited by how quickly he could churn out book after book. He realized that if he had several authors creating books for him to publish, he could multiply his earnings and do it quickly. So he started outsourcing his books, and it made all the difference. For $120 in author payments, he had a book on the... [...]