As customer expectations rise, marketers must look beyond traditional methods to stay competitive. Behavioral data offers a new frontier, enabling brands to deepen connections by understanding the nuances of customer behavior in real time. Digital Marketing Depot has published a new ebook ‘Behavioral Data Transforms Marketing Potential’. The DMD team says, “Download our book “Behavioral data transforms marketing potential” to learn: Why first-party data is critical for personalized, privacy-first marketing How to leverage behavioral insights to improve segmentation and targeting The... [...]