Four Tools for Behavioral Targeting

Behavioral marketing is a strategy that uses data to target consumers based on their online habits and preferences. The goal is to promote and sell products based on how users interact with a brand’s ads, website, emails, social media pages, and chatbots. HubSpot contributor Olivia Deng has published an article featuring four behavioral targeting tools marketers can use. She says, “If you’re a marketer, you want to avoid scrolling and unsubscribes at all costs. If your email goes unopened because your messaging missed your target, was the content you created within it even worth it? To... [...]