HubSpot Shares 12 Benefits of Content Marketing

Content marketing builds trust and loyalty by delivering valuable, relevant content to your audience. It drives engagement, boosts brand awareness, and supports long-term business growth.HubSpot contributor Erica Santiago has published an article featuring 12 benefits of content marketing.She says, “Content marketing works because humans are highly visual creatures.I know you probably weren‘t expecting to get into science today, but I promise it connects to marketing. More than 50% of the human brain’s cortex is dedicated to visual processing.Furthermore, research shows that 90% of... [...]