HubSpot Shares 12 Benefits of Content Marketing

Content marketing builds trust and loyalty by delivering valuable, relevant content to your audience. It drives engagement, boosts brand awareness, and supports long-term business growth. HubSpot contributor Erica Santiago has published an article featuring 12 benefits of content marketing. She says, “Content marketing works because humans are highly visual creatures. I know you probably weren‘t expecting to get into science today, but I promise it connects to marketing. More than 50% of the human brain’s cortex is dedicated to visual processing. Furthermore, research shows that 90% of... [...]