GA4 Best Practices

Google Analytics 4 is a new property designed for the future of measurement. It collects both website and app data to better understand the customer journey. Digital Mantis, Inc. contributor David Vanhee has published an article featuring Google Analytics 4 best practices. He says, ,”We asked 13 Google Analytics 4 experts to share their best practices advice. We received some golden tips about starting with GA4 and smoothly migrating from Universal analytics. If you want to take a shortcut, these insights will for sure come in handy… Before you do anything with Google Analytics 4 –... [...]