Content Marketing Institute has published a new video ‘Elizabeth Banks on the Power of Authenticity’ The CMI team says, “Actor, producer, director Elizabeth Banks took to the keynote stage at Content Marketing World 2023 to chat about her career, AI, and the power of authenticity. This is a clip from her inspiring interview. Content Marketing World is the largest content marketing event on the planet. It’s one of the top marketing conferences you can attend. Fuel your content marketing for the rest of the year with the inspiring keynotes, practical sessions and insight on... [...]

Content Marketing Institute has published a new video ‘CMO: A Role in Bloom? | What’s New?’ The CMI team says, “Does a CMO role by any other name spell “obsolete” for marketing execs? UPS and Etsy are retiring the CMO title and reorganizing marketing responsibilities under other Chief monikers. Yet, LinkedIn finds that 20% of the fastest-growing roles sit squarely in the sales, marketing, and communications department. One interpretation may be that boards don’t see marketers as C-suite material. But Robert Rose offers another theory: They recognize that marketing... [...]

Content Marketing Institute has published a new video ‘Do Better Prompts Translate to Better Outcomes? | What’s New?’ The CMI team says, “So what do you think? Have your efforts to “code” better prompts enhanced the quality and value of your content? Let us know in the comments. AI prompts are the hot topic among marketers, with content teams eager to sharpen their prompt engineering skills and thought leaders looking to share – and monetize – their advanced techniques. Yet, Robert Rose argues that learning to prompt generative AI tools like a pro is unlikely to... [...]