Black Friday email campaigns are essential for driving sales by reaching customers directly with exclusive offers and time-sensitive deals. Well-timed, compelling emails create urgency, boosting conversions and maximizing revenue during this peak shopping period. MarTech contributor Liz Wilcox has published an article featuring three must-send emails to maximize your Black Friday campaigns. She says, “Post-pandemic consumers are savvier and more cautious with their spending. They’re looking for real solutions that meet their needs, not just a sale. To maximize your impact, three essential... [...]