Creating a successful Black Friday sales campaign requires strategic planning, targeted promotions, and engaging visuals to capture attention. Key elements include early customer engagement, irresistible offers, and seamless shopping experiences to maximize conversions. MarTech has published an 85-step checklist for creating successful Black Friday sales campaigns. The MarTech team says, “Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone... [...]

Back Friday for Online Marketers (Part 3) Here are several more businesses offering sales for marketers, some ending Black Friday; others beginning then and continuing through next week. Udemy This week, Udemy has reduced the price on many of its courses to $9.99-$14.99. The “retail” price on some of these courses can be $100 or more. But this week, you can get any training you need for just $9.99 here: Udemy Black Friday Sale. There are a few we have been wanting, and now’s our chance. Domestika Domestika is a site similar to Udemy, with one difference: Most of its courses are... [...]