Shortcuts could be harmful sometimes. The black hat SEO tactics are heavily penalized by Google. So you need to make sure that such tactics do not tempt you. Search Engine Journal’s Jon Clark has published an article highlighting 17 black hat SEO techniques that can harm an SEO campaign. He says, “Google is good at identifying and penalizing black hat SEO techniques, but that doesn’t stop people from trying them anyway. Here are 17 black hat practices to avoid because they can land you an algorithmic or manual penalty. Some of these you may do without intending to, so it’s good... [...]