Your blog content needs a catchy headline and a clear introduction. The blog post introduction helps you brief your readers on what they are going to explore. Copyblogger’s Brian Clark has published an article featuring five easy ways to open your blog post with a bang. He says, “Here are five ways to open your blog post that you can incorporate into your writing habits today. They’ll help you capture your reader’s interest and pull them deeper into your content. 1. Ask a question Opening your post with a question is a rhetorical device (hence, the “rhetorical question”)... [...]

Blogging helps you to connect with the new audience and create sales opportunities. It also enables you to establish yourself as an authority in your domain. Content Marketing Institute contributor George Drennan has shared seven useful tips to help you write a great introduction for your blog posts. He says, “These seven tips can help you craft compelling blog post introductions that get your readers to go beyond the headline. 1. Highlight a common problem People read content for the value it offers. For business blogs, that usually means a solution to a problem. By highlighting a pain point... [...]