Impact of Blog Posts on Leads and Purchases

Blogging is one of the most useful ways to improve your marketing and promotion efforts. HubSpot contributor Pamela Bump has published an article covering the findings of a survey on the impact of blog posts on leads and purchases. She says, “While the growth of other content strategies, like video marketing, might have you thinking that consumers will only buy products after seeing them on other platforms, you might be surprised by how consumers responded to our survey question. When we asked, “Have you ever purchased something from a company after reading a blog post from them?”,... [...]