MOZ has published a new Whiteboard Friday video ‘Blue Ocean SEO Strategy’ featuring PJ Howland. The MOZ team says, “If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a “blue ocean” — innovating to avoid the choppy waters of the current market? In today’s Whiteboard Friday, PJ Howland of Leaders.com suggests... [...]