Using Boolean Search Operators For SEO

Boolean Operators are simple words (AND, OR, NOT or AND NOT) used as conjunctions to combine or exclude keywords in a search, resulting in more focused and. Search Engine Journal contributor Roger Montti has published an article explaining why it is important to use boolean search operators for SEO. He says, “Boolean search operators are useful because they can make a search granular and specific. But the Boolean search can also broaden a search to find even more data. Ultimately, Boolean search operators are important because they are powerful methods for controlling what Google shows in... [...]