Two Ways To Boost Lead Generation

Lead generation tools are essential for identifying and attracting potential customers, helping businesses expand their client base. They streamline data collection, automate follow-ups, and improve conversion rates effectively. HubSpot contributor Jason Levin has published an article on using free SaaS tools as for lead generation.  He says, “In MBA speak, free tools are referred to as ‘loss leaders.’ A loss leader is a free-ish mini product that gets customers to buy a bigger product. For a perfume company, it might be a free sample of perfume at the mall. For my hometown gas station,... [...]