Backlinks boost a site’s authority and credibility, signaling trustworthiness to search engines. High-quality backlinks improve search rankings and drive organic traffic. Semrush has published a new video ‘How to Create Backlinks to Your Site’. It covers the following: What are Backlinks and how do they work? (Definition & Importance) Why Google Values Backlinks for SEO Semrush Domain Overview for Backlinks Backlink Analytics report Follow and No-follow links Finding the backlinks from your competitors Getting backlinks from broken links How to outreach for backlinks Finding... [...]

Website conversion rates measure the percentage of visitors who complete a desired action, like making a purchase or signing up for a newsletter. Higher rates indicate effective design and user experience that drive engagement and conversions. Semrush has published a new video ‘Boost Your Website’s Conversion Rates with These Persuasive Tactics’. The Semrush team says, “In this video, we dive deep into creating a persuasive homepage that drives conversions and sales. Your homepage is often the first impression potential customers have of your business—make it count! We’ll... [...]

Google’s AI Overviews provide concise, AI-generated summaries of web content, enhancing user search experiences by delivering quick, relevant insights. These overviews help streamline information discovery, making it easier to access key points from vast sources of data. Semrush has published a new video ‘How to Track Google’s AI Overviews Like a Pro – FREE Tools’. The Semrush team says, “Ever wondered how Google generates quick answers in its search results using AI? In this video, we’ll break down Google AI Overviews—what they are, how they work, and most... [...]