What Bounce Rates Mean for SEO [Answered]

The term bounce rate refers to the percentage of visitors from an external source that land on a page and leave without navigating to another. Practical Ecommerce contributor Ann Smarty has published an article explaining what bounce rates mean for SEO. She says, “Bounce rate is a helpful metric only compared to other pages on your site — to identify (and understand) pages with an unusually high or low bounce rate. A high bounce rate could indicate a slow load, poor design, confusing content, or other flaws. (It could, again, also mean the page responded to visitors’ needs without having... [...]