The latest ‘MarketingExperiments’ blog post is titled “Landing Page Test: Why less equaled (54%) more when reducing friction and highlighting value proposition”. Brad Bortone says, ““Less is more…” Whether it’s at MECLABS or my mother’s kitchen, I’ve heard people spout this phrase throughout my 35 years. And when hearing this, more often than not, I’ll thank the person that said it, dismiss it as a trite platitude, and resume my knitting. Joking aside, in a world that constantly bombards us with promises of “bigger,” “better,” “faster” and “more,”... [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Test ideas for a B2B lead capture page”. Brad Bortone says, “As has been the standard for recent MarketingSherpa Summits, leading marketing solutions providers sent several analysts to provide direct, one-to-one consultation for the attendees of B2B Summit 2011. Always an informed, yet creatively-driven group, I sat in a session and observed as Adam Lapp, Associate Director of Optimization, MECLABS (parent company of MarketingExperiments), performed a succinct, but thorough webpage optimization”. Landing... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Optimization: Measuring the potential force of your value proposition”. Brad Bortone says, “Ahhhhhh, Fall. There’s a chill in the air. Football is back. And, if you’re a marketer, it’s time once again for MarketingSherpa’s annual B2B Summit, currently happening in Boston, and soon to invade San Francisco. We’re live onsite, and Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, opened the proceedings this morning by teaching this enthusiastic audience that most marketers can’t even define... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Copy: Half the words, 16% higher clickthrough rate”. [‘MarketingExperiments’ Blog] […]  [...]