MOZ Launches Brand Authority

MOZ has introduced a new metric called Brand Authority. It is available in the Moz Pro SEO toolset and the Moz API. Dr. Peter J. Meyers says, “Brand Authority is a (1-100) score developed by Moz that measures a domain’s total brand strength. Starting today, you’ll find something new in our Domain Overview tool: a Brand AuthorityTM score for your domain (or any domain you choose to analyze):   You’ll also see a new visualization – a four-quadrant grid – that compares your Brand Authority and Domain Authority to your closest online competitors. Here’s an example for... [...]