How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

MarketingProfs contributor Kerry O’Shea Gorgone has shared a podcast featuring Steve Woodruff on the topic ‘How to Clearly Articulate What You or Your Brand Do’. Gorgone says, “You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside). Those words of wisdom come courtesy of Steve Woodruff, a “clarity consultant” at Clarity Fuel. People don’t buy what they don’t understand, which is why Steve’s work is so important: He specializes in connecting people with their purpose, their message,... [...]