This is a reminder for the Adweek webinar to be held on February 14, 2023.  Adweek is hosting a webinar ‘Make Your Brand Experiences Measurable and Memorable: How Diageo Drives Loyalty and ROI’ on Tuesday, February 14, 2023, at 1.00 pm EST. The Adweek team says, “Learn how to create brand experiences that are measurable and memorable from Alan McGarrie, head of marketing at Diageo’s Johnnie Walker Princes Street flagship destination in Edinburgh, and Greg Klingaman, VP of strategy and field operations at AnyRoad. You’ll find out: Ways to leverage customer insights to... [...]

With 85% of consumers saying they are likely to buy after attending a brand experience, it’s no wonder that brands are increasingly leveraging experiences in 2023. Adweek is hosting a webinar ‘Make Your Brand Experiences Measurable and Memorable: How Diageo Drives Loyalty and ROI’ on Tuesday, February 14, 2023, at 1.00 pm EST. The Adweek team says, “Learn how to create brand experiences that are measurable and memorable from Alan McGarrie, head of marketing at Diageo’s Johnnie Walker Princes Street flagship destination in Edinburgh, and Greg Klingaman, VP of strategy... [...]