Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. Search Engine Journal is hosting a webinar ‘How To Drive Over 150K A Month In Brand Search Volume: A Case Study’ on Wednesday, November 20, 2024, at 2.00 pm ET. The SEJ team says, “Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years. We’ll use advanced audience analysis techniques to deconstruct campaigns that... [...]