Brave Commerce: The Evolution of Shopping Habits [Podcast]

Adweek has published a new podcast episode ‘Brave Commerce: The Evolution of Shopping Habits’ featuring Marie-Jeanne Matei of Ferrero on maintaining market share and optimizing content. Sarah Hofstetter & Rachel Tipograph say, “Marie-Jeanne Matei, vice president of ecommerce at Ferrero, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market. Marie-Jeanne talks about Ferrero as a confectionary brand, and how they manage to stay relevant to consumers. She speaks on the importance of strategically executing paid... [...]