Bronto Releases ‘2012 vs. 2011 Holiday Marketing’ Report

Bronto has released a report titled “2012 vs. 2011 Holiday Marketing”. Bronto team says, “Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans. The report includes quantitative findings on: What percentage of the overall 2012 online marketing budget will be spent during the holiday season What percentage of the 2012 holiday marketing budget will be spent on email, mobile and social marketing What technology upgrades were made this year Promotions and timing planned for the holiday... [...]