Bronto has released a white psper titled “Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance”. The Bronto team says, “Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and effectively measure your email marketing programs? This concise and practical guide can help. Discover the campaign performance gauges every online retailer should include in their email marketing and the factors that determine how your marketing efforts stack up. In this white paper,... [...]

Bronto has released a white paper titled “Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance”. Bronto team says, “Discover the campaign performance gauges every online retailer should include in their email marketing and the factors that determine how your marketing efforts stack up. In this white paper, learn how to: Determine campaign effectiveness based on your goals Identify the most important metrics to benchmark email marketing programs Uncover the 3 key factors that influence your metrics Explore these key strategic tactics to assess your... [...]