Bronto has released a free white paper titled “Activate and Engage”. The Bronto team says, “As a marketer, you are aware that increasing consumer mobile usage means growing mobile marketing opportunities. To engage these connected consumers, retailers are integrating the mobile channel into their marketing strategies with Short Message Service (SMS) campaigns. The white paper includes actionable takeaways for retailers, including: Three Strategies To Use SMS for Customer Activation Case Study Examples & Early Results from SMS Campaigns Download the white paper and learn... [...]

Bronto has released a free guide titled “Retailers’ 2013 Marketing Guide”. The Bronto team says, “Let’s face it, some “trends and predictions” reports are, well, rather predictable. What commerce marketers need are upcoming trends, on-target predictions and actionable advice from in-the-trenches experts. Written by marketing strategists who provide revenue-driving guidance to retailers on a daily basis, this guide provides need-to-know information and includes examples from top retailers showing these trends in action. Topics include: Using past purchase... [...]