Bronto Releases ‘Turn Customer Data Into Revenue’ White Paper

Bronto has released a white paper titled “Turn Customer Data Into Revenue”. The Bronto team says, “As a marketer, you know that collecting and using customer data has countless benefits. For example, enabling dynamic content. But when channels multiply, how do you stay focused on collecting the “right” data and using it efficiently? In this white paper, learn how to: Analyze the value of data acquisition sources Streamline how to manage your data Collect the most valuable data Launch new programs using a Data Wish List”. Bronto’s ‘Turn Customer... [...]