Guide To Buiding An Audience Profile

An audience profile helps businesses understand their target customers’ demographics, behaviors, and preferences, enabling more effective marketing strategies. It ensures personalized messaging, higher engagement, and better conversion rates. HubSpot contributor Kayla Schilthuis-Ihrig has published an in-depth article explaining the audience profile and how to build it. She says, “What exact benefits await teams that prioritize audience profiling? Personalization The ability to create personalized campaigns is the most obvious benefit of audience profiling, but do you understand just how... [...]