Organizations invest lots of time and money to build and sustain their brands but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints. Content Marketing Institute is hosting a webinar ‘Building and Scaling Your Brand Identity in a Digital World’ on Wednesday, August 10, 2022, at 1.00 pm ET. The CMI team says, “From words, to digital imagery, audio and video, because so many people create these assets it can be like a game of telephone. It starts at creative brief, but by the... [...]

Organizations invest lots of time and money to build and sustain their brands but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints. Content Marketing Institute is hosting a webinar ‘Building and Scaling Your Brand Identity in a Digital World’ on Wednesday, August 10, 2022, at 1.00 pm ET. The CMI team says, “From words, to digital imagery, audio and video, because so many people create these assets it can be like a game of telephone. It starts at creative brief, but by the... [...]