MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How B2B Marketers Can Know If They’ve Chosen The Right Career’ featuring Christoph Trappe. George B. Thomas says, “On Episode 542 of Marketing Smarts, content marketing expert Christoph Trappe and podcast host George B. Thomas cover a good number of those variables. For example, maybe you have the right career, but you’re in the wrong seat. Christoph says, “Do you move people around? Maybe they’re in the wrong seat….I went into a company one time and it was a restructure.... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy’ featuring Melanie Deziel. George B. Thomas says, “You can’t make a scientific claim without testing and proving your hypothesis. You can’t write a research paper without using and listing sources. So why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn’t, says Melanie Deziel, author of Prove It: Exactly How Modern Marketers Earn Trust, and... [...]