The latest article on ‘Business 2 Community’ is titled “10 Tips On How To Use Google Plus Hangouts”. Gregg Lander says, “There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers. Let’s just analyse this new piece of the SEO pie for a moment before we continue. Firstly, some ingredients that make for great SEO If the above are the core ingredients for SEO domination then Google Hangouts is the special ingredient that binds them all together”. 10... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Branding: 16 Tips to Create a Consistent, Relevant & Trusted Social Brand”. Pam Moore says, “Did you know that it takes at minimum 6-7 brand touches before someone will remember your brand. Every impression counts. Each brand touch with a potential new client, current customer, brand advocate or even those who know nothing about your brand is leaving behind an impression. It’s an impression that is going to be positive, neutral or negative. Your goal is to make each and every brand impression as positive... [...]

The latest article on ‘Business 2 Community’ is titled “New Marketing Feature on LinkedIn”. Madeline Boehmer says, “Throughout my time in the Business school, I learned many things about marketing, finance, accounting, management and even some computer sciences. While all these topics are different, one thing my professors always seemed to bring up, regardless of the class, was the importance of LinkedIn. At least once throughout a term there was a guest speaker in one of my classes that showed students how to properly utilize their LinkedIn page. While I do use LinkedIn,... [...]

The latest article on ‘Business 2 Community’ is titled “How Brands Can Effectively Engage with Social Leads on Twitter”. Tapajyoti Das says, “Since social media has gone mainstream, we’ve heard the social media gurus preaching about the importance of engagement. We’ve talked about how important it is to build relationships on Twitter and we’ve even highlighted what brands should know before trying to sell on social. Yet still, organizations of all shapes and sizes are struggling with the idea of engaging with consumers. Brands have no issue talking to people who talk... [...]

The latest article on ‘Business 2 Community’ is titled “The 10 Most Cringe-Worthy SEO Myths Ever Told”. Pat Owings says, “Dragons, princesses, demi-gods, and epic battles are all fine and good if you’ve willingly tuned into HBO’s Game of Thrones for an hour of entertainment. They’re not so amazing if you’re a professional who’s continually trying to defend your craft to dubious onlookers. You probably know what you’re talking about. Your wife, your friends and even your boss may think that SEO is less like on and off-page optimization, and more like black magic... [...]

The latest article on ‘Business 2 Community’ is titled “7 Emerging Content Marketing Specialties”. Pat Owings says, “There’s just no question that the internet has drastically changed the face of marketing. A few decades ago, job postings at an ad agency looked drastically different than they do at organizations today. While content marketing as we know it isn’t a new concept, the idea of brands as publishers has created a need for individuals who can develop deep expertise within specific capabilities. Researchers have found that the average B2B content marketer uses 12... [...]

The latest article on ‘Business 2 Community’ is titled “Why Google Business Walking Tours are Crucial to Local Marketing”. Sasha Zinevych says, “What’s the best way to gain serious exposure for your local business? You can invest in costly direct mail campaigns or pour your entire budget into a geo-targeted SEO strategy. However, the easiest option might be simpler than you think. Optimizing your presence on Google business with relevant contact info and high-quality images can allow you to build an instant rapport with visitors, long before they set foot in your brick-and-mortar... [...]

The latest article on ‘Business 2 Community’ is titled “How To Build The Perfect Tumblr Profile For Business”. Gerry Moran says, “Tumblr needs to be considered for every brand’s picture-perfect content marketing strategy in 2014. With native buying behavior focusing on the visual experience, brands need to be presenting their story at the multitude of customer touchpoints. This content consumption behavior demands that brands evolve into a curator and syndicator of their content assets on visual and graphical platforms like Tumblr, Instagram and Pinterest”. How To... [...]

The latest article on ‘Business 2 Community’ is titled “15 Rocking Content Marketing Tools with Advice from Experts”. Helen Nesterenko says, “With 9 in 10 organizations marketing with content, it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. Needless to say, there are lots of tools out there, but which are the ones worthy to give a try? Here are some options that could be a great test drive for you”. 15 Rocking Content Marketing Tools with Advice from Experts Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “5 Tips For An Awesome B2B Social Media Marketing Strategy”. Eunice David says, “Business to Business (B2B) companies often find it hard to see the benefits of social media in their marketing strategy. Because their market is usually smaller and more vertical than Business to Consumer (B2C) companies, they often don’t see how implementing a solid social media marketing plan has the potential to help close new sales. The fact is, social media is a pervasive force in society today, and its influence is only growing”. 5... [...]