The latest article on ‘Business 2 Community’ is titled “29 Social Media Tools for the Busy Social Media Marketer”. Cleary says, “Are you using the right social media tools to manage your social media presence? As the demands on social media marketers increase, it can be difficult to find time to do everything. But there are some great tools that can help you save time and increase the effectiveness of your efforts. In conjunction with our infographic on “The Day in the Life of a Busy Social Media Marketer”, here is our full list of over 29 time-saving social media... [...]

The latest article on ‘Business 2 Community’ is titled “Facebook Might Not Be Cool Anymore, But Is That Really The Point?”. Alex Baker says, “We’ve been hearing about Facebook’s declining cool factor and decreasing teenage audience all year now. Seems like every month, there’s another new network that’s supposed to be “the next big thing,” in social media, whether it’s Snapchat, WhatsApp, Tumblr, or some other new, upstart social media channel. Facebook CFO David Ebersman really stoked the flames in a recent earnings call when he admitted that in the past quarter,... [...]

The latest article on ‘Business 2 Community’ is titled “20 Statistics That Will Drive 2014 Marketing Strategies”. Pam Dyer says, “As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to... [...]

The latest article on ‘Business 2 Community’ is titled “What The Modern Marketer Looks Like”. Brittany Berger says, “As 2014 quickly approaches, marketers like us are ready to nail down the final details of next year’s marketing plan. It’s time to get out of the planning stages and into execution. As that transition starts, we all need to take a step back and say “how will I get those goals accomplished, and what skills do I need to do so?” Marketing doesn’t look much like what it used to. We’ve gone from the days of Mad Men to the days of content creators and Youtility businesses.... [...]

The latest article on ‘Business 2 Community’ is titled “How to Use Facebook for your Business to Get Results”. Yasmin Bendror says, “Facebook is by far the biggest social media channel, with an updated estimate of 1.26 billion people using the site, 699 million (updated for October) active users each day, and generate up to 645 million local business page views per week. Facebook has proved popularity amongst users is here to stay. Facebook can be thought of as the “social” home for your business on the Internet. It’s a place where people can go to leave a message, browse... [...]

The latest article on ‘Business 2 Community’ is titled “Marketing Trends for 2014”. Zach Heller says, “Recently I was asked the question, “what trends should I be paying attention to in planning my 2014 marketing strategy?” And I answered that question in my newsletter that came out earlier this month. Below is my answer: 1.       Segmentation and Data I believe that 2014 is the year that the smoke clears on big data. To this point, its been little more than a buzzword. And to those of us with smaller budgets, merely a pipe dream. But with the amount of money being... [...]

The latest article on ‘Business 2 Community’ is titled “The State of Blogging”. Tatiana Aders says, “Marketers are using blogs more and more as a channel to acquire new customers, increase brand awareness and earn a variety of other marketing returns. Yet, according to a recent Social Media Marketing Report, sixty-two percent of marketers want to know more about blogging and at the same time sixty-six percent plan on increasing blogging activities. In fact, blogging was the top channel that respondents in the social media marketing report want to know more about. This overlap... [...]

The latest article on ‘Business 2 Community’ is titled “2013 Email Marketing Trends [Infographic]”. Taylor Wood says, “Email marketing has grown to be one of the most valued resources for marketers. Email campaigns help keep your brand top of mind, allow you to deliver quick and timely messages and most importantly, they contribute to your overall ROI.  Forty-four percent of email recipients made at least one purchase last year based on a promotional email. The Impact of email to your marketing goals is substantial. Are you providing a seamless visitor experience from your... [...]

The latest article on ‘Business 2 Community’ is titled “4 Ways To Use Twitter Custom Timelines In Your Marketing Campaign”. Lauren Riley says, “A mere week after Twitter made its first foray into the stock market, the social networking site wasted no time in announcing a rather fancy new feature. On Tuesday, it was revealed that Twitter Custom Timelines (I hope they come up with a snappier name for them soon!) have been added to their TweetDeck platform, giving users the chance to curate specific tweets to create a story or collection of tweets on a particular topic and share... [...]

The latest article on ‘Business 2 Community’ is titled “8 Do’s to Benefit From Your Facebook Fan Page”. Stephen Moyers says, “What is it to “like” a million dollars on Facebook? May be more than a million dollars―especially for those who have taken up right actions to build up their Facebook Fan Page strong. Facebook Fan Pages absolutely free and available for even those who aren’t having an account on Facebook. That means you can really go far with conquering it. For that, you just have to be a little more active and engage in the right activities on your Fan Page.... [...]