The latest article on ‘Business 2 Community’ is titled “10 Tips To Dominate Local Search On Google”. John Whiting says, “Local SEO is important for all local businesses, from plumbers & builders, to florists & accountants. Local SEO helps businesses to rank for geographically-related searches on Google, and other search engines. People no longer use The Yellow Pages. Nowadays, people looking for a local business begin their search on the internet. Local SEO is important when you consider that: 1 in 3 searches on Google is a local search 4 in 10 people do a local search... [...]

The latest article on ‘Business 2 Community’ is titled “Big Data’s Greatest Power: Predictive Analytics”. David Bernstein says, “There’s hardly an article, news story, webinar, or whitepaper these days that talks about Big Data that doesn’t also talk about predictive analytics.  In fact, I contribute to that body of work through my own talks and writings. So, why is there such hype and curiosity about these topics? Even though the topics may seem complicated, the answer is actually very straightforward.  As a rule of thumb, being surprised is rarely a good thing in... [...]

The latest article on ‘Business 2 Community’ is titled “Holiday Customer Service Tips from the Movie ‘Elf’”. Jodi Beuder says, “You probably know the Christmas classic, Elf, starring Will Ferrell. It’s an uplifting tale of a human raised by elves who seeks out his real family, and in the process helps restore people’s faith in Christmas. As Buddy the Elf, Ferrell has some very funny moments. But watch closely. He delivers some great customer service tips too. Keep them in mind this holiday season when you’re serving a ‘blizzard’ of stressed-out customers... [...]

The latest article on ‘Business 2 Community’ is titled “The Top Five Social Media Marketing Mistakes and How to Fix Them”. Bill Nixon says, “Social media marketing is still the hot topic in town. But even large businesses with expert marketers on the job make rookie mistakes when it comes to social media. Here are the top five social media marketing mistakes that you need to watch out for. #1. Using the wrong metrics When people are forced to deal with a subject that they don’t understand, they often try to gain some sense of control by applying the same rules to it that... [...]

The latest article on ‘Business 2 Community’ is titled “WordPress vs. Blogger: Which Free Blog Tool is Better for Marketers?”. Jamie Cartwright says, “Individuals and businesses alike have turned to blogging as the #1 form of online content marketing. Whether you’re a non-profit leader looking to build a social movement, or a small business trying to grow a customer base in a tough market, blogging is a key tool that nobody should ignore. But what if you’re just starting to get your online presence up and running and you don’t have the resources to buy robust content marketing... [...]

The latest article on ‘Business 2 Community’ is titled “5 Marketing Tips from Albert Einstein”. Olivia Cole says, “There are so many great minds in marketing that are constantly changing the game and keeping the world on its toes. But what if the person most commonly recognized as a genius—Albert Einstein—was a marketer? What advice would he give? We decided to take some words straight from his mouth and turn them into marketing tips for you and your team. Today, the m in stands for marketing. “Anyone who has never made a mistake has never tried anything new.” Try... [...]

The latest article on ‘Business 2 Community’ is titled “7 Steps To Creating Great Content”. Krista Magidson says, “On Wednesday, November 6th I gave a presentation at the Torrance Chamber of Commerce called, “7 Steps to Creating Great Content for Your Website, Blogs, Emails, Flyers, and Brochures.” And I want to share my entire Power Point presentation with you”. 7 Steps To Creating Great Content Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “How to Build an ROI Case for Video Marketing”. Neil Davidson says, “Frame of reference is important to consider in any discussion or debate. The frame of reference simply means that different people view the same thing in different ways based on their past experiences. Most marketers will know well the scenario where you research and put together a water-tight business case for your new strategy only for the boss to take the seemingly irrational stance of throwing it out the window. You go home scratching your head with... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media On The Rise: Which Is The Best?”. Amy Doffont says, “We will never forget our first screen names on AOL’s AIM, actually before our screen names; none of us will ever forget our first computers. That is where social media all began. Ten years ago there was no such thing as a “social media coordinator” or a “social media expert” position at any job, but today there is. People may ask what benefits are there to being a “social media professional?” A lot of people, still, to this day, believe that... [...]

The latest article on ‘Business 2 Community’ is titled “10 Killer Tips for Social Media Optimization”. Ron Johnson says, “Social media optimization is an ever-growing buzzword in the online marketing world today. Otherwise known as SMO or social SEO, social media optimization is about optimizing your social media presence for optimal traffic. Some of the same rules as SEO apply to SMO, but there are also some important differences you need to be aware of. Here are 10 helpful tips on how to optimize your social media profile. Socialize – It might seem obvious, but it’s... [...]