The latest article on ‘Business 2 Community’ is titled “10 Digital Marketing Predictions For 2014”. Chad Pollitt says, “It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together. 1. Content promotion will have a seat at the table with content marketing. At present, content promotion is an afterthought for many marketers. However,... [...]

The latest article on ‘Business 2 Community’ is titled “5 Reasons Why You Need To Be Mobile Ready For 2014”. Danny Brown says, “Despite statistics to the contrary, many businesses continue to ignore the need for mobile solutions when it comes to their customers. On this blog alone, I’ve shared why you need a responsive design for your site; how mobile was already starting to be a major player back in 2012; and how design trends are being shaped by the mobile customer. Across the web, there are countless articles and presentations that share why the imminent future is... [...]

The latest article on ‘Business 2 Community’ is titled “Keep Calm and Keep Posting: 5 Social Media Marketing Myths Debunked”. The B2C team says, “The whirlwind world of social media is like Pandora’s box – it holds powerful tools that can seriously boost your business to attract new customers, retain loyal ones, and engage the digital world…or it can be a heap of resources wasted if you don’t use them properly. Inevitably, with new means come misconceptions; you may be throwing your hands up at how to use Twitter, Facebook, and Instagram to their maximum potential... [...]

The latest article on ‘Business 2 Community’ is titled “103 Compelling Social Media And Marketing Statistics For 2013 (and 2014)”. Tom Pick says, “As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to... [...]

The latest article on ‘Business 2 Community’ is titled “Free Marketing Ideas Part 10 – Alt Tags and Meta Data”. Zach Heller says, “Welcome to the latest edition of my new weekly blog series, “Free Marketing Ideas”. Each week I will identify and explain a simple marketing idea that you can employ at low or no cost. Last week’s topic was Host a Contest. This Week’s Topic = Alt Tags and Meta Data Search engine optimization, or SEO, is a term you hear a lot of in the digital marketing space. But depending on who you’re listening to, it means different things. At... [...]

The latest article on ‘Business 2 Community’ is titled “9 Twitter Chats Every Digital Marketer Should Participate In”. Cassie Gray says, “We’re on Pinterest everyday, pinning and repinning images and content that we think our customers will enjoy and want to share themselves. Through these efforts, we drive website traffic, increase brand engagement with key customers, and occasionally generate eCommerce business. However, what we all what as marketers is one thing: a viral pin. Some of us have seen it happen to our content once or twice, or if we’re lucky, more often,... [...]

The latest article on ‘Business 2 Community’ is titled “Pinterest Tips: What Makes A Pin Go Viral?”. Katie Petrillo says, “We’re on Pinterest everyday, pinning and repinning images and content that we think our customers will enjoy and want to share themselves. Through these efforts, we drive website traffic, increase brand engagement with key customers, and occasionally generate eCommerce business. However, what we all what as marketers is one thing: a viral pin. Some of us have seen it happen to our content once or twice, or if we’re lucky, more often, but virality... [...]

The latest article on ‘Business 2 Community’ is titled “Is Your Brand Ready For Social Marketing?”. Janette Speyer says, “The answer is yes, right? The buzz is that social marketing is here to stay and marketers have finally embraced it. In a Forbes Magazine article, contributor Jayson DeMers claims that “Investment in Social Media Will Become a Necessity, Not a Luxury“. The lines are still blurred. Many brands are not quite sure or comfortable with the loss of control and the messages that are being sent to their consumers, let alone the possibility of negative reactions”. Is... [...]

The latest article on ‘Business 2 Community’ is titled “Spending More Time on SEO Than Adding Value to Google?”. Chris Abraham says, “I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia, Silver Diner. This is something we do seasonally. Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads”. Spending More Time on... [...]

The latest article on ‘Business 2 Community’ is titled “3 Brand Attributes To Communicate In Your Content”. Joseph Parker says, “Articles about content are all the rage nowadays, the irony of which is not lost on this author nor ignored in the writing of this post. The thousands of articles about content make up the bulk of the modern marketing conversation, one that spills over into conferences, webinars and other venues. As more content is created, the tendency to run out of ideas feeds into the issues stated above, all while forgetting that the attributes of a brand can... [...]