The latest article on ‘Business 2 Community’ is titled “Content Marketing: Are You Content With Your Content?”. Mary Jo Schweitzer says, “Content marketing is the act of distributing relevant content to attract and retain customers in a consistent and relevant manner. This valuable content is produced with the specific intention of changing consumer behavior. Content should always be produced in conjunction with predetermined goals and strategic plans specifically laid out for a very real purpose. You can’t just simply write a few articles about your products. An assessment... [...]

The latest article on ‘Business 2 Community’ is titled “How to Turn Your Website into a Profit Center”. Krista Magidson says, “So often, small business owners come across this issue…they build the website, optimize the content and wonder why they don’t have droves of clients visiting the site. Or worse, they build a website knowing that the only traffic they’re likely to attract is from current clients who refer their friends; making their website nothing more than a very expensive business card”. How to Turn Your Website into a Profit Center Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “A Guide to Google Hummingbird (Infographic)”. Chelsi Stenger says, “News of Google’s Hummingbird algorithm update has generated buzz all over the Internet, and eager content marketers are already trying their best to plan and adapt for the latest update. And just like any other Google algorithm update, Hummingbird has brought on many changes that have marketers wondering if their own content marketing strategies might be affected”. A Guide to Google Hummingbird (Infographic) Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “Social ROI is NOT Dead”. Steve Parker says, “A recent article on Business Insider revealed findings from a BI Intelligence report on Social ROI. While we aren’t one to argue data, we would like to respectfully offer our take on some of the key points made: The article begins, “many brands are moving away from metrics that purport to measure ROI on social media.” Data from the study reveals that the percentage of marketers who use a revenue-per-customer metric on social channels declined from 17% in 2010 to 9%... [...]

The latest article on ‘Business 2 Community’ is titled “How To Build A Comprehensive Social Media Strategy”. Angela Hausman says, “Do you have a social media strategy? Now, be honest. Do you REALLY have a social media strategy? Is it a comprehensive social media strategy or just a bunch of piecemeal tactics — SEO? content? Facebook? Did you tie metrics to your strategy to monitor and improve your ability to reach your goals?”. How To Build A Comprehensive Social Media Strategy Business2Community.com  [...]

The latest article on ‘Business 2 Community’ is titled “Top 7 Tips for Video Marketing on Facebook”. Anish Patel says, “Facebook video ads are set to give brands with the available budget a new way to market on the social network. Unfortunately brands will have to wait awhile longer, as Facebook just pushed back its intended October unveiling of the new feature and has not yet provided a new launch timeframe. Regardless of the official launch date, there are many other video marketing tools that already exist which can help businesses grab the attention of Facebook fans... [...]

The latest article on ‘Business 2 Community’ is titled “How to Know What To Write About: The Key to Successful Content Marketing”. Trent Dyrsmid says, “Are you looking for ways to achieve success with content marketing? Do you struggle to come up with ideas for things to write about? For many new content creators, figuring out what to write about can be quite a challenge. There several reasons for this. First, they don’t really understand their audience and what their audience is interested in. When you don’t know your audience, or you haven’t yet chosen an audience,... [...]

The latest article on ‘Business 2 Community’ is titled “6 Tips to Get You Started Using Twitter for Business”. Sarah Rudston says, “Twitter is a fantastic tool for small businesses but it can feel a bit daunting if you’ve never used it before. Here are six tips to help you on your way as a beginner. 1.   Have a look around There’s no need to launch yourself right in to posting if you’re unsure. Try and spend around fifteen minutes a day logging in and having a look around before you launch your account. Read other people’s tweets, research topics you’re interested... [...]

The latest article on ‘Business 2 Community’ is titled “5 SEO Fails: What You Risk by Managing SEO Internally”. Michelle Brown says, “We hear it all the time. “No thanks, we’re handling SEO internally.” And then a few months later we check back on the site’s search engine rankings and we simply sigh. If only businesses understood the complexities of search engine optimization. If only businesses understood that search engine optimization is not a “once and done” endeavor. If only businesses realized that search engine optimization is one of the least expensive... [...]

The latest article on ‘Business 2 Community’ is titled “12 Googletastic Reasons Why Google+ Communities Are the Bomb”. Paul Biedermann says, “If you want to really start enjoying the benefits of belonging to an online community, Google+ is the place to be! Once Google+ started their communities feature a few months back, I jumped in right away and have been spending a lot more time on “The Big Plus,” as it suddenly became a lot more relevant to me”. 12 Googletastic Reasons Why Google+ Communities Are the Bomb Business2Community.com  [...]