Ajay Paghdal says, “Every business needs a good marketing plan. One that will help your business, and your products and services get in front of the right people. Of course, advertising and social media work, but I’m talking about something that will get you tons of traffic and exposure from the right people. It will also help build up your SEO, so your chances of getting found organically increases too. What am I talking about? Blogger outreach. Wait. Blogger outreach? For businesses? That’s right! Let’s take a closer look at what exactly blogger outreach is and why it... [...]

Danny Mola says, “As new technology is introduced, the way people market their businesses continually changes. Part of cultivating a thriving small business is learning which marketing channels to utilize and which customers to target. While businesses often focus their efforts on trying to attract new customers, statistics show that it is more financially beneficial to focus marketing efforts on customer retention. Statistics provided by Frederick Reichheld of Bain & Company show that businesses who increase customer retention rates by just five percent will usually see an increase... [...]

Jacob Maslow says, “If your business hasn’t gone mobile yet, it is time to do so before your competition overtakes you. Going mobile refers to launching a smartphone app, engaging in mobile marketing or, at the very least, having a mobile-responsive website for your business. In this article, you will be introduced to five reasons why your business needs to go mobile if it hasn’t already. Get ready for your small screen debut! 1. Consumers Are Increasingly Choosing Smartphones to Do “Everything” Consumers are expecting from you to have a smartphone presence as they are increasingly... [...]

Brandon Doyle says, “Marketing has entered a whole new space in recent years. Big-time marketers used to spend millions on campaigns that took up physical space on a billboard or in a magazine, effectively smothering any small-time competition. The digital space, however, has grown considerably with the shocking explosion of social media platforms. The king of social media, Facebook, has been in the marketing game for some time now, so if your business is not taking advantage of its resources it’s time to get on board. What Does Facebook Offer Marketers? Let’s start with some basic statistics: –... [...]

Holly Miller says, “SEO moves fast. So have the past six months. It’s already the end of July and we’re heading into the second part of the year. This article will give you an overview of the most important SEO industry news articles from January to July within these three primary categories: Official Google Announcements Evolving SERP Landscape Continuous Algorithm Changes Official Google Announcements It’s important to take note of any official announcements as made by Google on their blog or by spokespeople of the search giant which include engineers and/or designated employees... [...]

Anna Johansson says, “Bored customers are bad news for your business. If consumers are basically falling asleep reading your blog content, they’re not going to stick around long enough to share it or tell their friends, let alone buy your products. Content can be an incredible advantage for your marketing campaign if you use it correctly. According to research, 57 percent of marketers reported customer content as their top marketing priority. This is a direct result of the fact that 78 percent of consumers will trust your organization if you provide custom content with the intent of building... [...]

Jerry Low says, “Writing content, or copywriting, is as much an art form as it is a skill. While you want to engage readers with snappy imagery, it’s also important that you publish content that is packed with elements that will help you improve your website’s ranking. SEO stands for Search Engine Optimization, and these three letters are responsible for a world of stress and confusion among online businesses, especially those who don’t have a tech guru on staff. Whether writing for your website, blog, or social media page, there are some basic fundamentals which will help... [...]

Joshua C. Farley says, “Everyone longs for the traffic that the first page of Google can equate, but getting there often seems elusive. With continued releases from Google that change how a page ranks, pursuing better rankings can seem like an illustrious time trap for most businesses. Yet successful businesses know that regardless of the potential pitfalls, the opportunity is worth the cost. So if it is worth the effort, then it is important that your investment of time and resources is not penalized by Google. Why White-Hat SEO? While some companies (even some SEO agencies) utilize gray... [...]

Margarita Hakobyan says, “Some business owners seem to believe that any bad review is a personal reflection on the quality of their business. Others argue passionately that there is no such thing as bad press, and that they don’t worry about bad reviews because bad reviews don’t hurt. For sensible business owners, can bad reviews hurt your business income? Does a Single Bad Review Hurt? Depending on which study you look at, somewhere between 67 percent and 90 percent of consumers look at a product’s reviews before they decide to make a purchase. It might seem, therefore, like any bad... [...]

Puranjay Singh says, “Almost every company has a Facebook page these days. Most of them also have a good number of fans but a lot of them struggle in engaging their fans with their Facebook posts. If you have 100,000-page likes and on average your posts are getting one to 10 likes, something is clearly wrong. Your posts are not capturing user’s attention. In this post, we will have a look at what kind of copywriting tricks successful brands use to get millions of fans and great engagement rate. 1. Short and Catchy Writing Remember Apple’s “Think Different” tagline? Or perhaps Subway’s... [...]