Amie Marse says, “The sales funnel is the process you want your customers to experience as they go from potential buyers to loyal shoppers. For years, the sales funnel has been at the heart of convincing and converting warm leads, yet many marketers don’t know how to use it to its full potential. Most companies miss an enormous opportunity to fill sales funnels when they overlook how content strategy fits into a sales model. Content and Sales: A Team Effort The “death of the sales funnel” has become an ongoing topic of debate recently, with new variations such as the pipelines and... [...]

Anthony Carranza says, “The sports entertainment industry and the social media landscape have come together at an innovative point in time. When you discuss the National Football League (NFL) it has remained a successful enterprise and a lucrative sport to broadcast independent of the mediums or platforms available today. Unlike other struggling media industries (newspapers, magazines, radio stations, etc.) sports continues to sell no matter the economic realities. What has also become extremely popular with handheld devices is the use of social media networks like Snapchat and company.... [...]

Charles Crawford says, “How will your retail customers be preparing for the holidays this winter — and how can you reach out to them to get them into your store during the holiday shopping season? A study by Facebook about holiday shopping intentions has some useful insights. First, Facebook found, holiday preparation is rapidly going mobile. Consumers connecting with friends and family, browsing and buying are increasingly using mobile devices to do so. In addition, social media is also becoming a bigger influence on holiday shopping purchases, the study reports. Here are five ways your... [...]

Andrew Gazdecki says, “Not so long ago, mobile apps were a reserve of large corporations and businesses. However, that ace in the hole for the big guys has changed rapidly over the past two years. Today, smaller companies are serving clients better and seeing much greater returns on investment thanks to mobile apps. Any way you look at it, humans are wired to be social. Nobody wants to be secluded from what is happening in the world. The fact that mobile is social cannot be overemphasized. Just like in formal chatting and video calling, businesses can push sales through the mobile device.... [...]

Samantha Anderson says, “B2B inbound marketing can be incredibly effective in regards to your specific marketing goals, whether it’s to generate new leads, improve your sales, build brand authority, build brand trust or simply increase brand exposure. However, what some businesses don’t understand is that B2B inbound marketing is a long-term strategy, not a short-term one. Inbound marketing consists of numerous strategies. If one element happens to result in instant results; for example, a video that goes viral and receives thousands of shares, it’s generally an anomaly. Trying... [...]

Charles Crawford says, “Why is E-commerce important? Internet usage is increasing day by day and it is even more prominently featured in everyone’s daily  life. To take the advantage of this cyber networking, the concept of E-commerce was developed. E-commerce is an emerging concept for businesses. In general, terms, E-commerce can be defined as any trading activity, which takes place over the Internet or through any electronic means. It must be noted that ordering and payment can be done online. The delivery of the products is still physical. This is where retargeting tactics actually... [...]

Christopher Jan Benitez says, “Consumers don’t like to be sold to. Instead, businesses need to educate their audience through compelling content that empowers individuals to make informed purchasing decisions, which is where content marketing comes in. By consistently producing interesting and informative content, your business can make stronger and lasting connections with consumers. Whether you are just developing a strategy or if you need to revisit your current plan, here are five ways that you can improve your content marketing strategy: 1. Make Sure Your Strategy Is Documented It’s... [...]

Brian Hughes says, “Between brick-and-mortar businesses and online stores, consumers have a myriad of options when purchasing goods and services. With this intense competition for buyer attention, what can you do to stand out from the crowd? Success lies in adding client-centered interactions to your global marketing strategies. Using an omnichannel approach, you can engage current and potential customers on a one-to-one basis, increasing loyalty and sales. The Omni-Channel Customer Experience Customers use multiple information points to select what to purchase and from whom. They check print... [...]

Charles Crawford says, “Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI. Here are seven ways that will help you to improve your E-commerce SEO and increase existing sales: 1. Use Videos, Testimonials, Images and Create Content of Significant Value on Product Pages How you employ all of the below-mentioned features into your campaign strategy is pre-requisite to any effective E-commerce marketing. It is essential that: Content must be along with a product image Product information must cover every... [...]

Jeffrey Davis II says, “One of the key distractors to achieving Sales and Marketing Alignment (SMA) is having misaligned goals between Sales and Marketing. It has been estimated that “most companies spend 30 to 40 percent of their revenue on Sales and Marketing” [Marketo]. With a spend that high it is imperative that these two functions be moving in the same direction and be able to assess what success looks like. If they are not able to set goals on the same metrics then there is no incentive to work together nor the ability to hold colleagues accountable. This is a dangerous... [...]