‘A Video Production Checklist for B2B Companies’ – Business.com
Scott Samson says, “When it comes to video marketing, your goal is not to inform, entertain, or create awareness. Your goal is to make someone involved in a buying decision want to learn more. Your call to action should lead to more detailed content, a software download, a live demo — anything that helps educate the buyer. You’ll find it a lot easier to shape a user-friendly and engaging video if you keep these tips in mind. 1. Understand how the viewer arrived at your video To get to your video, the viewer clicked on a link to your website, video channel, Facebook page — somewhere... [...]